It's already pretty good, but what would you improve?
We have another event coming up next month, so I was asked to rework on the invite. It needed a facelift, but I thought I could also improve the layout a bit.
Identifying the issues
The logo doesn't need the arrow nor the tagline anymore.There is a bit.ly link whose context doesn't provide any indication about its target.What is the QR code for? The event? The website? Something else? And what app is exactly available on the App Store?The essential questions "when" and "where" are only answered on the back, and the information lacks hierarchy.The main description is not very enticing, and blends the "why" and "who" together.The only real call-to-action doesn't stand out, especially since it uses the same font color and style as the main text.
Fixing the issues
A simpler version of the logo.More depth on the title, by putting the label in grey and the event name in red.The date uses 3 colors, 2 weights, 3 sizes, and resembles a calendar entry.The address has now some hierarchy, to deliver the information gradually.The description is more readable and visually friendlier.The speakers list now includes pictures to be more identifiable.The RSVP call-to-action is more prominent, and includes the red dominant color.The 1/3 right part of the back promotes the app. Both the bit.ly link and the App Store button now have meaning considering the context includes a screenshot of the app.
What the rebranding accounts for is an additional font (Vollkorn), fewer colors, more shades of grey, and a dominant color.
Updating the graphics and typography is rather quick, and redesigning obviously entails more than visual updates.
I believe it makes sense for an event to provide all these basic informations on the front of the invite. There is still enough secondary information to fill up the back.
And when just using text, the 3 most basic ways to add depth is by playing with the weight, the color, and the size.
Overall, the improvements didn't require much. It's just common sense but it can go a long way.
